Our goal is to make sustainable shopping a reality for users around the world.

We believe it’s increasingly difficult for people to make good purchasing choices.

There are thousands of products on the market and dozens of environmental issues, and not enough time for users to understand the environmental impact of their purchases.

We built Neutral to provide you with the insights and visibility you need to shop in a way that truly reflects your values.

It’s time we challenge the culture of consumption that is at the heart of the global ecological crisis.

Because the reality is that we don’t have much more time to correct our course. Our glacial ices are melting, sea levels are rising, global temperatures are rising, bringing irreversible, devastating impacts.

“As we see greater impacts from climate change every year, we as individuals must reverse our current course of overconsumption. Let’s behave like owners, not consumers and repair rather than inflict something new on the planet if we don’t truly need it”

- Rose Marcario, CEO of Patagonia

Moonshot Prize
Essentially the grand prize. Awarded to The craziest, most out-of-this-world project.

Mozilla Fix the Internet Spring Builders
As a part of the MVP Lab, we've received $12,500 in funding and mentorship from Mozilla's leaders in business and design
TechCrunch Feature
Mozilla goes full incubator with ‘Fix The Internet’ startup lab and early-stage investments

Launch on ProductHunt